Grasping Service Marketing

9780620603690

Jordaan, Y.

Y Jordaan

The South African economy is evolving towards a service-driven economy, placing new and unique demands on those who are marketing services. Grasping Service Marketing is a textbook that explores and demystifies the marketing of services by integrating theory with the experience of successful service companies.

The South African economy is evolving towards a service-driven economy, placing new and unique demands on those who are marketing services. Grasping Service Marketing is a textbook that explores and demystifies the marketing of services by integratin... Read more

The South African economy is evolving towards a service-driven economy, placing new and unique demands on those who are marketing services. Grasping Service Marketing is a textbook that explores and demystifies the marketing of services by integrating theory with the experience of successful service companies. Show less

Condition Stock Price
New 8
R
300.00
Excellent 3
R
270.00
Good 1
R
240.00
Fair 0
R
225.00
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Book Condition Definitions
New
New book.
Excellent
Like new. No torn or missing pages. No writing and/or highlighting.
Lightly used.  No tears or missing pages. Minimal writing and/or highlighting.
Significantly used. No missing pages. Significant writing and/or highlighting, but text remains legible.
Good
Like new. No torn or missing pages. No writing and/or highlighting.
Lightly used.  No tears or missing pages. Minimal writing and/or highlighting.
Significantly used. No missing pages. Significant writing and/or highlighting, but text remains legible.
Fair
Like new. No torn or missing pages. No writing and/or highlighting.
Lightly used.  No tears or missing pages. Minimal writing and/or highlighting.
Significantly used. No missing pages. Significant writing and/or highlighting, but text remains legible.